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Targeting Long Tail Keywords - Part I |
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Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?
In professional terms, what we are talking about here is the concept of targeting so-called long tail keywords.
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. Whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In practically every scenario, these specific searches are more than likely to end up in a sale, than a generic search. For clarification, here’s an example of the step-by-step path a customer would use in a buying decision:
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How Much Should a Website Costs? |
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I cannot tell you how many times a potential client calls or shoots me an email, wanting to know: How much to create a website
Most times the answer causes a “Wow” response. In all fairness I honestly cut most people a break; when I compare my prices to what others are charging I question my pricing strategy. So let me break it down for you and why I charge what I do.
What I charge
For the sake of argument, I’m going to constrain today’s post to a brochure site only.
When people email me and ask for a quote, I always follow the same process. I visit their current site and determine the following:
- The current CMS platform (WordPress, MovableType, Drupal, Joomla, etc.)
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Interested in creating a digital image for your company? Then why not partner with a firm who can make it happen for you. RedWand Ventures is a full service interactive agency that helps businesses and non-profit  organizations succeed online. We provide our clients with creative and technology based web and mobile solutions and marketing services that produce tangible results. We take an integrated approach to coordinating services that are important to our clients including web development, professional ecommerce shopping cart systems, content management, website hosting (with one of our partners), and search engine optimization (SEO), plus much more! |
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Starting a Business Online |
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 There are millions of people who are looking for a home based business opportunity every day and many of them are lucky as they find a remunerative opportunity in the area of Internet marketing.
Let’s understand the reasons why Internet marketing attracting so many people.
Low business cost:
When compared with a traditional company the start-up costs are low. The overhead expenses which are required in a traditional business are not going to be essential in your Internet marketing business, because what your essentials will include a well equipped computer with a broadband connection and a telephone line.
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