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These are 5 mistakes that can destroy your search engine rankings. Using any of these techniques will ruin your website’s chance of being listed on any of the major search engines.

1. No text content: Search engines use the text on the page to determine what a web page is about. If there is no text, a website is invisible to the search engines. Some designers will use “pictures of text” using their graphic design programs. These may look pretty, but the search engines can’t read these images.
2. All Flash websites: Flash is indexed poorly by the search engines. Think of Flash much like any other graphic image; there is no text in Flash for the search engines to read. It is the absence of text that will hurt your rankings.
3. Splash Pages: This is a graphic entry page where often the only text present is the word “Enter.” Search engines give more value to the home page than any other page on the website. Splash pages are a complete waste of the most valuable real estate. BUT IF THE CLIENT WANTS IT THEY GET IT
4. Website builders: These are websites designed and maintained with a CMS. They have no FTP access and are marketed under names like: Websites Tonight, Websmartz and EZ Generator. This includes many special purpose websites such as Real Estate, mortgage and insurance agent websites.
5. Duplicate Content: Don’t create multiple copies of your web page. These will be quickly discounted or penalized by the search engines. Search engines reward original writings and discount duplicate content. Making multiple copies of your website will not help your rankings.