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Targeting Long Tail Keywords - Part I PDF Print E-mail
Written by Administrator   
Monday, 26 September 2011 14:06
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Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?

In professional terms, what we are talking about here is the concept of targeting so-called long tail keywords.

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. Whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In practically every scenario, these specific searches are more than likely to end up in a sale, than a generic search. For clarification, here’s an example of the step-by-step path a customer would use in a buying decision:

 
How Much Should a Website Costs? PDF Print E-mail
Written by gcam   
Wednesday, 31 August 2011 11:42
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I cannot tell you how many times a potential client calls or shoots me an email, wanting to know: How much to create a website

Most times the answer causes a “Wow” response. In all fairness I honestly cut most people a break; when I compare my prices to what others are charging I question my pricing strategy. So let me break it down for you and why I charge what I do.

What I charge

For the sake of argument, I’m going to constrain today’s post to a brochure site only.

When people email me and ask for a quote, I always follow the same process. I visit their current site and determine the following:

 
I Want To Test An Idea For A Website! PDF Print E-mail
Written by GCam   
Monday, 26 July 2010 12:25
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"I want to test out an idea for a website BUT don't want the financial or technical commitment", this is a statement I'm all too familiar with hearing.

 

If and when you start your online business you will more than likely want to set it up as economically as possible and this also includes setting your website as well. For those who are just getting started online, WordPress is the platform of choice, you can create a website without a budget and hiring someone, WordPress offers the cheapest and most versatile option.

 

 
Starting a Business Online PDF Print E-mail
Written by GCAM   
Thursday, 10 June 2010 10:50
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There are millions of people who are looking for a home based business opportunity every day and many of them are lucky as they find a remunerative opportunity in the area of Internet marketing.

Let’s understand the reasons why Internet marketing attracting so many people.

Low business cost:
When compared with a traditional company the start-up costs are low. The overhead expenses which are required in a traditional business are not going to be essential in your Internet marketing business, because what your essentials will include a well equipped computer with a broadband connection and a telephone line.

 
Hyper-local Marketing with Foursquare PDF Print E-mail
Written by Administrator   
Tuesday, 25 May 2010 04:40
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In case you’re not familiar with it, foursquare is a location-based service for mobile devices like the IPhone and Droid.  You access it by whipping out your device whenever you go to an event, a local business or even your office and “checking in.”  Accrue more check-ins than anyone else and you become “Mayor” of a given location.  Along the way, users can unlock “Badges” for patterns of check-ins (for instance, go out four nights and a row and you get a “Bender”) or you can even play against your friends and see who gets out on the town more often.

 
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